Recall this summer I got a plum writing assignment from my friend at NACS, the National Association of Convenience Stores, for his monthly magazine. I wrote a cover story for the July issue about Hollywood’s portrayal of convenience stores and gas stations in movies and on television.
The piece was fun to research and write and well-received by the magazine staff and the association members and was good enough to get me another assignment from them (Sports Sponsorships for a recent issue – to be posted soon).
Flash forward to October when the magazine columnist for The Washington Post writes a funny article about the unusual niche publications one can find here in DC – particularly at your neighborhood gym. In the piece he scoffed at the concept of a magazine for convenience store owners.
Being an on-his-toes self-promoter himself, my friend, Jeff Lenard, seized upon this opportunity to reach out to the Post reporter, Peter Carlson. Jeff introduced himself, the magazine, and the association to Mr. Carlson, sending him some back issues, including the July issue that contained my movie story.
The piece made an impact on Mr. Carlson who wrote about it in today’s (11/27/07) Washington Post. The review is glowing – or very sarcastic. I read it a few times to be sure, and I have decided that even if he meant it sarcastically, I’m taking it as a positive!
See the excerpt from Mr. Carlson’s article below – the title of the piece refers to his review of the new issue of Details Magazine, which was the lead in his article.
The Magazine Reader
Pungent Details: All It Needs Is an Atomizer
By Peter Carlson
Washington Post Staff Writer
Tuesday, November 27, 2007; Page C01